Green Award for “Dead before Dawn”

Behind that red blood spatter in ‘Dead Before Dawn 3D‘, there was plenty of green. And no, green isn’t a reference to the film’s budget. It’s about environmental practices put into play during the making of the film, shot entirely in Niagara. As a result, the film was rewarded with a “Green Screen Award” at the Planet in Focus Film Festival.

Melanie Mullen @ Green Award Planet in Focus 25.11.2013 (1)

Green Screen is a program that promotes environmentally friendly film production practices in the film and television industry. “Despite Dead Before Dawn’s (DBD) epic challenge of shooting a low budget 3D film in 20 days during a heat wave, the filmmakers committed to the added costs and responsibilities of a ‘green’ production,” the festival said in a news release.

Melanie Mullen, the environmental engineer for the film and sister of “Dead Before Dawn” director April Mullen, said it was important that a green process be initiated on the project right from the start. That meant achieving such goals as reducing carbon emissions and waste.

It takes real commitment from all individuals on and off set to green a production; with that kind of allegiance, the crew gets into a groove like no other, and boy does it feel good,” Melanie Mullen said.

Melanie Mullen @ Green Award Planet in Focus 25.11.2013 (3)

April, meanwhile, stressed the importance of filmmakers taking a more environmentally friendly approach to making their movies. “In the excitement of production, consumption usually takes the easiest and cheapest approach. It is our duty as filmmakers in the 21th century to be aware of the resources we are consuming and minimize waste,” she said.

The festival said that ‘Dead Before Dawn‘ “was unique in their zero waste catering system; where they would feed the cast and crew locally sourced healthy food every three hours in re-usable containers, which are usually disposable or even worse Styrofoam containers. There were zero water bottles on set; instead, each member of the production had their own refillable water/coffee bottles. The set design was almost entirely built using recycled materials, and when that wasn’t available, borrowed and rented goods were used.”

Melanie Mullen @ Green Award Planet in Focus 25.11.2013 (4)

The Mullens : Mum, Melanie, Stacey, Dad

Melanie Mullen said it was a challenge. “To make a feature film, one literally has to manufacture and then dispose of an entire world,” she said. “Transporting the right people together, building their environment and then throwing it all out. The environmental footprint, on even the smallest of films, is tremendous.

Source : Niagara this Week (26/11/2013)


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